{"title":"The RACONTEUR","description":"","products":[{"product_id":"the-raconteur","title":"The RACONTEUR","description":"\u003ch3\u003eThe Raconteur… the storyteller, the narrator, the chronicler, the observer.\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eThe Raconteur is for people who need to \u003cstrong\u003etell\u003c\/strong\u003e something. Whether it's on the page, on the screen, or anywhere a story has to hold it's for anyone who's already making the work or still circling the edge of it.\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s for the moment when you know you’re a storyteller, but you don’t trust your instincts enough to let them lead, so instead you overthink or second-guess what should be obvious. You think the problem is lack talent or ideas but really, it’s knowing what to follow or cut, and when to stop interfering with the thing that already works.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Raconteur is about behavior: \u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ehow you find your voice\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ehow you enter material\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ehow you recognize what’s worth keeping\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ehow you shape without overcorrecting\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ehow to stop before clarity turns into control.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\n\u003cstrong\u003eIt’s about how storytellers see and listen, choose what matters, and build from the inside out... regardless of medium.\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf you write, film, photograph, build visual essays, make content, or work across mediums, this applies. The questions underneath are the same regardless of form. What changes is whether you’ve learned to trust your instincts... and when not to.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003eThe Raconteur is a 250+ page digital guide designed to help you identify your voice, to understand how it works and then use it deliberately — across writing, film, visual work, or anything built from attention and choice.\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e——————\u003c\/h4\u003e\n\u003ch3\u003e\n\u003cbr\u003eThe question I'm asked the most is '\u003cem\u003ehow can I write\/create like you?' \u003c\/em\u003eBut what should be asked is, '\u003cem\u003ehow do I write\/create more like myself?'\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\n\u003c\/h3\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003cp\u003eAnd if you’re here, you’re likely someone who:\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003erewrites conversations in your head on the way home\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ehoards half-sentences in your notes app\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ewatches a film and thinks, \u003ci\u003eI know exactly why that line worked\u003cbr\u003e\u003c\/i\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eknows you're a storyteller but hasn't figured out how to get what's inside onto a page or a screen\u003c\/p\u003e\n\u003ch4\u003e\n\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cem\u003eEvery storyteller starts with that feeling… that quiet, insistent feeling that something wants to be said.\u003c\/em\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003e——————\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch3\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003eWHO IT’S FOR\u003c\/b\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003cp\u003eThis is for you if:\u003cbr\u003e\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eYou write (or want to), but your work still feels a little… bloodless\u003cbr\u003e\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eYou make or want to make video essays\/visual pieces\/film, but your images and words never quite \u003ci\u003emeet\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eYou’re tired of “10 storytelling tips” and want to understand what’s really happening under the hood when something hits you in the gut\u003cbr\u003e\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eYou’ve been told “you’re such a good storyteller” but have no idea how to turn that into actual work\u003cbr\u003e\u003cbr\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eYou care more about making something true than making something “marketable”\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003e——————\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWHAT’S INSIDE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003eA 277 page digital PDF including: \u003cbr\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cb\u003eRoom I\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Teller\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003e\u003c\/i\u003e\u003ci\u003eWhere story begins: with the person willing to say the thing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom II\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Capture\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eTraining your attention to notice what actually matters.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom III\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Voice\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eSounding like yourself on purpose.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom IV\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Spine\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eLetting the story reveal its own shape.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom V\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Eye\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eHow what you’re drawn to becomes your visual language.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom VI\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Exchange\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eWhen to show, when to say — and how they speak to each other.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom VII\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Cut\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eWhat to keep, what to release, and why clarity wins.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003cb\u003eRoom VIII\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e\/\/\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Trust\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eFinishing, letting go, and allowing it to stand.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003e——————\u003c\/h4\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003eWHY I MADE THIS\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003c\/h4\u003e\n\u003cp class=\"p1\"\u003eFor more nearly two decades I’ve worked across film, television, and visual storytelling, shaping narratives on both sides of the camera. I also built my youtube following to over 145K in a year and a half. I learned early that technique alone doesn’t save a story. Seeing does. Listening does. Knowing what to keep and what to cut does.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat’s the work we do here.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBecause I was tired of watching good writers sound like everyone else, and smart people talk themselves out of being storytellers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBecause “story” got turned into a marketing word, and I wanted a place where it could go back to being what it actually is: a way of saying the truth, cleanly, in a form someone else can hold.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eYou don’t need to be good; you just need to be willing. I can’t give you a voice, you already have one. But what I can give you is a way to use it. And if that’s what you’ve been circling, you’re exactly who \u003ci\u003eThe Raconteur \u003c\/i\u003eis for.\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"THE ASH FILES","offers":[{"title":"Default Title","offer_id":56020460536140,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/6569\/2748\/files\/Screenshot_2026-01-20_at_6.17.33_PM.png?v=1768937285"}],"url":"https:\/\/www.theashfiles.com\/collections\/the-session.oembed","provider":"THE ASH FILES","version":"1.0","type":"link"}